WP11 Outreach, Communication and Dissemination

The objective of this task is to design and develop a strong project identity and the project website. The project logo, colour schemes and fonts will constitute the project identity and will be designed in consultation with members of the project consortium. Once approved, they will be available for all partners on the project website. The Iliad project website will be designed, developed, launched and maintained as part of this task. A project holding page with basic project information will be launched within the first month of the project start date. The web page will be linked to the social media presence. Prior to designing the website, a functional specification will be produced to ensure that the website meets the project requirements. This is likely to include:

A Project website design that incorporates the project identity and key elements identified in the functional specification will be produced and presented to the consortium. Once the website design is approved by the partners, it will be developed and launched with initial project content (D11.1). The website will be maintained throughout the project with ongoing content as the project progresses.

• Duration:  M1 - M6
• Task Lead:  Blue Lobster IT Limited (BLIT)

A comprehensive outreach, communication and dissemination plan will be developed to cover both internal and external project communication. The plan will be developed in collaboration with partners leading stakeholder activities in other work packages. The plan will define the key messages of the project, clearly identify specific target end-user groups and define the most appropriate one and two-way channels of communication e.g. Social Media, Posters, Brochures, Workshops, Exhibitions, Business events, VR etc. The plan will include a series of metrics that will be used to meaningfully assess the effectiveness of each communication channels used to reach end-users. The initial plan will be delivered in M6 (D11.2a) and will focus on promoting the Iliad project, its main aims and objectives and how its products and services will increase monitoring, understanding and knowledge as well as support blue growth. It will be reviewed annually throughout the project to monitor its effectiveness in reaching target end-user groups using the metrics defined. The plan will be updated by M13 to shift the focus of communication activities toward the key products and services of the Iliad project and their specific benefits to target end-user groups (D11.2b).

• Duration:  M1 - M36
• Task Lead:  Blue Lobster IT Limited (BLIT)

This task is about the implementation of the channels of communication identified in the Iliad outreach dissemination and communication plan. They will consist of a combination of graphics materials and communication strategies that will provide a comprehensive toolbox for effective outreach and dissemination to end-users and stakeholders. All graphics and communication materials will incorporate the Iliad project logo and identity (Task 11.1). The toolbox will be available on the Iliad project website (Task 11.1). The toolbox may include (a) Iliad presentation and report templates, (b) Leaflets, flyers, posters and/or banners for promotion of the project or specific products or services to target end-user groups, (c) The project website, (d) E-Newsletters (at least 4 e-Newsletter will be distributed during the project), (e) Social Media, (f) Press releases, (g) Workshops, conferences, focus groups and other events (h) VR demonstrations and (i) Scientific publications.

• Duration:  M1 - M36
• Task Lead:  Blue Lobster IT Limited (BLIT)

The Iliad DTO, including the Iliad APP Marketplace, will be branded and marketed as its own entity prior to its launch later in the project. It will be a key project output and it is intended for continued use beyond the scope of the Iliad project by commerce, policy, science and other key end-user groups. As such, effective promotion of the Iliad DTO and APP Marketplace will require a separate communication plan from that of the Iliad project. The task will develop a communication plan for the Iliad DTO and implement the plan. It will then (a) Create DTO graphics e.g. brochures, posters, (b) Establish DTO Social Media channels, (c) Promote the DTO at stakeholder events (d) Create use-case examples in collaboration with other WP’s, and (e) Promote the Iliad APP Marketplace (APP) targeted specifically at developers and other providers of apps, plug-ins, interfaces, raw data, citizen science data, synthesised information, increased functionality and value-adding services to ensure their awareness of the Iliad APP Marketplace and its benefits and incentives.

• Duration:  M13 - M36
• Task Lead:  Blue Lobster IT Limited (BLIT)

This task will work with WPs 8, 9 & 10 to design high-level scientific products specifically designed to engage a range of citizen groups at national and regional levels. The products will be attractive and engaging graphics e.g. leaflets distributed locally in public places e.g. tourist information centres, aquariums etc and electronically e.g. target distribution via Social Media.

• Duration:  M1 - M36
• Task Lead:  Blue Lobster IT Limited (BLIT)

From the inception of the project, and in accordance with the Outreach, Communication and Dissemination plan (11.2), a network of related project consortiums, digital twins, data providers and other potential partners and collaborators will be established. This network will be essential in providing channels for communication, working collaboratively to improve standards, capacity development and education.

• Duration:  M1 - M36
• Task Lead:  Agora Partners (AGORA)

A symposium will be organised at the end of the project to present the key outputs of the Iliad project to stakeholders. The event will be widely promoted and be open to all target end-user groups and stakeholders, including science, policy, start-ups and commerce, education, media, citizens etc.

• Duration:  M30 - M36
• Task Lead:  Agora Partners (AGORA)